Blog

Top 5 Benefits of Search Engine Optimization for Your Business Website

Search Engine Optimization

In our previous post, we discussed 16 eye-opening facts about search engines. Today we are bringing up top 5 benefits of Search Engine Optimization for your business website.

Small businesses dream of making it big and taking their business to the next level. Have you ever thought of SEO? but are unsure of its benefits? LYB helps you take your business to higher levels through SEO. In today’s world, it’s very important to improve your business online presence, find your target customers, increase your sales, increase your profits and achieve your business goals, Search Engine Optimization (SEO) is the way to go.

Increased Brand Awareness

Search Engine Optimization and site promotion help to leverage the investment you have made in your website. A website having a high ranking means more people will see the name of the company and become familiar with the brand, the company, and its products, even if they haven’t made a purchase before.

SEO helps to enhance your website’s usability

How fast does your website load? The quality of content on your website, the layout, navigation and user experience are all important factors. Working with a professional SEO company, you get the opportunity to be advised on how to make your website as effective as possible.  Working with us at LYB, you will get suggestions and strategies to boost your website loading times. You can check yourself if your website needs an upgrade.

Increase Website Traffic

A properly SEO optimized Website will help the business to gain more visitors,  the customers that SEO brings to your website are all looking for your products/services as they have entered your websites keywords/phrases into the search engines.

Increase conversion

Increased website traffic is directly proportional to conversion. The more the targeted traffic on the website the better chances you have of converting them into clients. Customers who visit and click through organic listings are actively seeking products and services and they are more likely to buy. Therefore, if you are selling goods and services, the conversion rate from this sort of approach is one of the best.

Keeping ahead of the competition

SEO is a good way to make sure you are always ahead of your competition. Your website will have a better ranking, better visibility, and thus better conversion rate. All of these aspects will make sure that you stay ahead of your competition.

LYB will research key business words which best describe your business thus giving you an edge in your area of expertise.

Contact us now for more details.

16 eye-opening facts about search engines

It is really eye-opening to see some amazing facts about Search Engines. This emphasizes the fact that search engine optimization or local search engine optimization is very important for small-sized or medium-sized companies or even larger companies which are looking for a good online presence. Paying attention to SEO strategy, keyword research suggests that the right selection of keywords can significantly increase traffic to your website and this will eventually turn into good leads.

Here are some facts about user searches, search engines and patterns from the internet.

  1. The Top 2 online activities are search and email.
  2. 93% of all traffic comes from a search engine.
  3. Over 63% of all searches are performed using Google.
  4. Google changes its search engine algorithm roughly 500 – 600 times per year.
  5. Search engines drive 300% more traffic to sites than social media.
  6. 87% of smartphone owners use a search engine at least once per day.
  7. 60% of clicks go to the top three websites in the search engine results.
  8. 50% of search queries are four words or longer.
  9. SEO leads have a 14.6% close rate compared to only 1.7% for outbound leads such as print advertisements.
  10. 75% of users never click past the first page of search results.
  11. Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly. (Source: MarketDive)
  12. The Backlinko study also reported that using a single image within content will increase search engine rankings. (Source: Backlinko)
  13. Businesses that have a strong keyword in the business name rank 1.5 spots higher than if there is no keyword in the name. (Source: Local SEO Guide)
  14. 62% of B2B marketers and 51% of B2C marketers have optimized their blogs for mobile in order to improve SEO. (Source: Social Media Examiner)
  15. Google “near me” searches have increased by two times over the past year. (Source: Search Engine Watch)
  16. 55% of searchers don’t know which links in the Search Engine Results pages are PPC ads, according to a new survey up to 50% of users showed a Search engine Results page screenshot could not identify paid ads. (Source: Search Engine Watch)

We collected this data from multiple sources, wherever we could, we mentioned the source of this information. You may be interested in finding what all LYB can do to help you with your SEO and Digital Marketing activities.

Why should someone be updating their business website? Let us start with my own real-life experience.

Once, I heard some rumors about changes in the services offered by one of my business associates company. As I couldn’t contact the vendor personally, I turned to their website to see if the sayings are valid. But there was no information on it. Probably they haven’t updated their website. I became doubtful, so I agree to temporarily halt my transactions with them until I get a proper notification.
This is just one example. Website unresponsiveness, information mismatch, low up-time, poor presentation, inappropriate positioning of important information, not-adhering to web policies, mobile incompatible and many other factors can lead to a loss of web credibility. I am listing some detailed reasons for why your business website needs to be updated, to be able to stand identified in a competitive crowd.

1. Your website is the face of your business.

You want to capture the attention of online users. These users are kind of people who believe that you exist only if you are listed on Google. Do you remember clicking some websites name and an error page pops up with a message like “Domain service no longer available” or ” resource cannot be found” or ” something went wrong”? The website manager is responsible for preventing such unwelcoming errors. Now imagine, if this is happening to your website, this is an urgent situation, you contact your website management company and ask them the reason. The error messages might be due to non-renewal of the domain name or some web pages may have been removed accidentally or something wrong has happened to the server where your website is hosted. In any case, an update is required as your customers may think that you have ceased operating.

2. Your website is an authentic source of recent business changes

Any change in the business or services, whether it is the technology, collaborations, acquisitions, new offerings, etc. must be immediately taken up on your official website. As my opening paragraph gives the scenario example, any glitch found by the customers may put them off. If you think your business has scaled to the level where there is need of adding new information, every now and then, invest in updating your static website into a dynamic one, that way, you will be able to control your website’s content and make changes. If you choose to stay with your static website, make sure you provide content updates to the maintenance team.

3. Your website is used to interact with your business.

The website carries your business contact information, web forms for sending you queries, static FAQs, discussion forums, store locator and other such tools that can initiate call-to-action for website visitors, these are good reasons to keep your website fresh and updated regularly. From time to time, these action tools must be verified and tested for their correct functioning.
There are some tools available which can give you website performance information. These analytics tools can help a website owner to monitor user browsing behaviour, conversion rate and indexing of a website on a search engine. These stats give results in form of graphs and numerals and you can decide whether your site needs an update or not. Integration of such tools into a website is highly recommended for monitoring. This monitoring is done by your website management hosting company, though if you are interested in the statistics, you can ask them to share the login details for your website’s analytics account and see the stats yourself. In fact, this is a useful exercise to do because you as the business owner needs to know how customers are interacting with your website.