Tech Tips

How To Convert Social Media Followers Into Long-Term Customers

How To Convert Social Media Followers Into Long-Term Customers

Billions of people are available on Social Media. It has become compulsory for every business to stay active on all popular social media platforms as social media is one of the best ways to build a brand. The first step when you enter Social Media Marketing is to get followers. More followers mean a trustable brand, but, getting more and more followers will not generate revenue for you, you can only gain profit by selling them your product. So, you need to convert your followers into your customers. Here you will find the top 5 tips that will help you to sell your product to your social media followers.

Tips to Covert Social Media Followers to Customers

 

Send Them Welcome message

You get alerts when anyone follows you or likes your page. When anyone follows you, send them a welcome message. This will get them engaged with you easily. Keep in mind to not use a simple welcome message like “thanks for following our page, we are happy to have you”. Instead, use an engaging message that makes them curious about your coming posts.

Find your Right Audience

Remember all of your followers will not buy from you. So you need to find the right ones. For that, you can conduct research in such a way that they will share what they are interested in by posting questions like what they like to do, what are their needs and what attracts them the most etc. This will get them engaged with you. Also, this will help you to find the genuine followers that can buy something from you.

Share Experience of your Customers

The best way to make your followers buy from you is to share the experience of your past and present customers with your followers. It can be anything like, what how your product helped them and how they got treated while dealing with you etc. This will make others to buy products from you rather than your competitor.

Give Special Discount coupons

Always offer some extra discount to your followers as it will keep them interested in your posts. For that, you can post posts like “special discount for our followers. Email us where you found this post and we will send you a coupon to get a discount”. This is a great way to get more conversations and getting emails easily.

Collect Emails

An engaging post will always get clicks and we all know that. When your followers click on your post the page they will land should be attractive and before going further, you need to collect their email. You can offer them a free trial or eBook when they sign up. As a result, if they don’t buy the product on the page they landed, you can communicate with them via email and can offer some discount there. The chances will be higher to get sales with this strategy as they already have visited your product they were interested in that and offering a discount will encourage them to buy.

So, these are the tops 5 ways to convert your followers into long-term customers. If you don’t have time to handle your social media promotion, you can contact agencies like SEO marketing Bristol. These days most famous brands get SEO marketing services to handle their social business profiles as there are many social networks.. So, if you want to get customers from social media, do hire SEO Agency Bristol for all SMO and SEO Services.

Tips to write an SEO optimized article: 2019 Guide

Tips to write an SEO optimized article: 2019 Guide

Many bloggers and digital marketers are finding it hard to rank their websites higher on different search engines. Well, the key aspect that enables any website to rank at the top or to engage more and more visitors on the site is ‘content creation’. According to Bristol, SEO company Launch Your Business UK, writing SEO optimized articles is what is required by Google to rank your website and help generate more income for you.
So here we have discussed some of the best tips to produce a fully SEO optimized article as per latest 2018 SEO trends. The search engine optimization follows this strategy to rank at the top in search engine.

1. Select the right keywords:

Being a digital marketer the most prominent component of creating an article is to find relevant keywords to be inserted in it. The best way to find the keywords is to look for the most frequent search terms related to your topic. For this, you can also contact Launch Your Business seo agency situated in Bristol that will provide you with a useful list of keywords for your site. Along with choosing the right set of keywords, it is also essential to place the keywords at the right places in the articles.

2. Try to write long articles

From the Google’s point of view, writing long articles is always an additional bonus point so as to enhance the ranking of your site. To write a long word count, thoroughly research the topic and try to include all the facts and useful information. While writing content, always try to write it as per the requirements of a reader and make it interesting enough so that the visitors don’t feel bored on your site.

3. Unique and quality content:

To write an SEO optimized article, always remember to put useful and unique content for your site. A good content is that which is not plagiarized from any other source and is embedded with proper keywords and figures. Including false information or copied content can lose your visitors and it is also a negative point for ranking in search engines. The more original content you provide the more chances of getting huge visitors on your site.

4. Use proper heading tags:

A heading or title of the article is the foremost thing that catches the attention of any visitor. Therefore the tile should be attractive, useful and keyword rich. Also use proper heading tags like h1, h2, h3 and so on to divide the article into several paragraphs so as to make it easy for reading and understanding of the visitors.

5. Internal link and anchor text:

To grab the attention of the readers, always go for linking your articles to one another. Whenever any reader reads one piece of content, he will directly be able to read other posts as well. In this regard, anchor text plays a vital role and it should be used differently each time you put it in an article. So it is recommended by SEO marketing Bristol to link your older posts to newer ones

Conclusion:
And so the advice of Launch Your Business in Bristol is to follow these simple guidelines to produce a fully SEO optimized article with the aim to improve your rankings on search engines. This techniques or tips will surely enhance the number of visitors to your site along with building a reputation among the readers.

6 Types of Back links and How to Get Them

Back links and How to Get Them, web designing bristol, seo bristol, smo bristol, search engine optimization services in bristol

As we all know links form an important part of any website. By using just the right techniques, these links will help you reach potential customers, apart from showing your authority on the site. In order to improve your rankings on any website, some factors need to be considered or analyzed to when it comes to finding the target opportunities.

Below we have listed some types of backlinks to effectively improve your SEO strategy:

1. Directory links

Directory links mean linking the directory as the name suggests. These links are taken out from websites that act as a directory for people that might be looking for certain products or services. If you are looking for SEO in Bristol, then this link is definitely going to help you.
How to get them?
The major task is how to get these links, In order to find a directory link of high-quality, you need to find an authoritative niche directory. You need to avoid the general directories and concentrate on those that are related to your service or location

2. Editorial links

Editorial links are those that not only build awareness for your brand but also help in organic search rankings of the website that they are being linked to. Whenever high DA publications are linked to your website, the search engine effectively passes on trust for your website. This gives your website a stronger chance of ranking for keywords. Generally, SEO marketing Bristol is done through these links.
How to get them?
Getting this link could be done through email or otherwise. It is important that this link appears within the text and not within an author bio box.

3. Blog comment links

This one is often referred to as one of the oldest SEO building strategies, as it can still be useful to have some blog comments in your backlink profile. These are the simplest links to get and that can be done very easily by just visiting a webpage and remember, you can leave a message in response to the publisher.
How to get them?
A way to get them is finding the blogs that are similar to your niche and then linking them to one of your similar posts as opposed to your home page.

4. Forums

These links definitely have features to diversify your backlink profile and though they are an old-school tactic you can gain as you interact and provide advice to people. These forums range from computing to beauty advice.
How to get them?
One of the best ways to get a high-quality forum link is posting in forums that are relevant to what is offered by your business. You should be sure about the topic and community before you insert the link into any forum.

5. Guest posts

Sometimes it becomes debatable whether or not guest posting should be done but if you do it in the right way and follow the white-hat techniques as is done by companies providing SEO services in Bristol, it would be one of the great ways to build links to your site.
How to get them?
Rather than getting into a debate on the best way to approach guest posting, the way should be to find a niche website that specializes in the topic you want.

6. User Profile pages

It is to be noticed that not all of your guest post targets would necessarily allow direct links back to your site in the blog post itself, alternatively many of these sites would only give you an option of getting a single link in your author section and/or user profile page.
How to get them?
The best way to get them is as and when you write your guest post, you can include an author bio in your pitch or Word doc and thus make the article personal.

5 Google Analytics Metrics to Measure the Success of Your Marketing Strategy

Back links and How to Get Them, web designing bristol, seo bristol, smo bristol, search engine optimization services in bristol

Google Analytics

is one of the widely used tools that help website owners in many ways. With Google Analytics, you can measure the performance of your website and can take actions that are required to improve the performance of your website. Google analytics offers plenty of features that help you find out how well your website is doing. Here in this article, we will show you the 5 google analytic metrics that will help you to measure the success of your marketing strategy.

Bounce rate:

It is the most useful metric as it lets you know how engaged your audience is with your website. It lets you know how long visitors stay on your website. If your visitors are leaving quickly then your website is not performing well. You can find this out by checking the bounce rate of your website in Google Analytics. If it is high, then you need to work really hard to lower it. On the other hand, if your bounce rate is below 35, it means you are doing well and your visitors are finding your website useful.

Page views:

This feature of Google Analytics lets you know that when visitors surf your website, how many other pages they visited. If in your reports you find that the number of page views is more than the number of visitors to your website, then you are going in the right direction. But, if you have the same number of page views or a bit higher than the number of visitors, then you really need to improve this. To get your visitors engaged, you can use internal linking in your posts or you can add links to the posts that are related to the current post at last. This will help your visitors to check out other pages. As a result, the time spent on your website and page views will increase which is very important.

Exit pages:

This metric let you know which page your visitor exited your website. You simply measure this whether the goal you were looking for is achieved or not. For example, if you are selling a product and you found here in this metric that your user exited your website on a thank you page, after making a purchase, then this is good for you. And, if your visitors are exiting from the same page, then you need to make your landing page more attractive.

Social Reports:

When you are promoting your business on social networks, this report analyzes the results for you. From here you can find which social network is deriving more visitors to your website and which one is not. According to the report, you can make the desired changes to your marketing strategy.

Time on Page:

This is the fifth and the last metric in our list. This feature of Google analytics let you know that after landing on your website, how long did your visitors stay for, Higher time means they are staying there for a long period and lower time means they didn’t find your website or product interesting.

So, these are the 5 Google analytics metrics that will help you to measure the success of your website or business. If you found that your results are not good and you are not sure what to do, then you need to hire Launch Your Business a Bristol SEO agency who help you with all the items above. This will help you achieve the desired results, like many other businesses that are getting SEO Services in Bristol and are achieving their desired goals.

What are the Benefits of Blogging for Business?

web designing bristol, seo bristol, smo bristol, search engine optimization services in bristol

Blogging is an activity or a profession that anyone can go for, and at the same time easy as well. There are various types of blogging, but in this article, we are going to discuss the benefits of blogging for business.

Nowadays there are a lot of social media influences, beauty, and fashion bloggers, travel bloggers and lots more who are sharing their thoughts and opinions through their blog posts. With the rapid growth in the field of digital marketing, it is becoming essential for any business owner to design a website to emphasize their online presence. Here at Launch Your Business, we provide professional website designing services and SEO services in Bristol.

Developing a highly optimized website will not only boost your online presence but also result in a high demand for your products or services. Here we have shortlisted some of the important benefits of blogging for any business that you need to know:

Increase your Search Engine Ranking

It is very important to boost your search engine rankings. A perfect search engine optimization will not only make your website easier to find in the search results but also help with the growth of the business. We at Launch Your Business provides SEO services at an affordable price. Check out our services page and see the packages on offer.

Network Building

Blogging offers you a perfect platform through which you will be able to connect with many people. You can post a transcript, audio, and video. To increase more visibility, you can share your post in each and every social media network. You can also allow other bloggers to do guest posts. This is one of the best ways to connect with more people for your business.

Educating Your Prospects

Through a blog, you will be able to connect with your prospective customers and outline to them details about your products and services. You can also add a frequently asked questions section through which you can respond to your readers’ questions.

Increasing Your Income

With the help of your blog and performing regular updates, it will be a gateway to earning money. You can earn money by monetizing your blog, publishing sponsored posts, affiliate marketing and of course selling products. You can monetize your blog with the help of AdSense.

Attracting Organic Traffic

Regularly publishing contents on your website will help you attract traffic to your website. This organic traffic will attract new visitors who will come directly to your blog to read the content. All you need to do is be patient, and the traffic will build up. Check out our SEO marketing services in Bristol.

So these are some of the important benefits of blogging. Apart from this, you always need to stay updated with relevant as well as useful information on your blog. This will help you to maintain your brand awareness. We hope this article was helpful to you. Let us know your thoughts in the comments section below.

How to Plan a Content Strategy with SEO in Mind?

web designing bristol, seo bristol, smo bristol, search engine optimization services in bristol

To rank on top of the search engines, you need informational writing on your website as Google rank only those websites that offer good informational content to its users. Just writing good content is not enough to beat your competitors and rank on the first page, there are many more things that you need to work on while writing and publishing content. You need a proper strategy while getting started with any topic. If you do not follow the SEO guidelines while writing an article, then you are decreasing your chances to rank on Google.
Here you will find the information on how to plan a content strategy with SEO in mind so that you can get better results on Google for your business.

Keyword Research

First of all, you need to find the topic on which you want to write content. Now, time to check which keywords to use in your post. You can use various keyword research tools that will help you to find the keywords related to your topic. All you need to do is just enter your main keyword in any keyword research tool and you will find hundreds of suggestions for keywords that are similar to yours and have a huge search volume. Google Keyword Planner is the best free tool that you can use for keyword research.
Make Structure of Content
Before starting writing content first you need to make a structure of your post. You can write what sub-headings you will be using in this post as if you don’t use any sub-heading; the chances are higher that users will bounce back from your website. So, always use sub-headings are your content. For sub-headings, you can use H2, H3, and H4 etc. Using these tags will make your content readability high.

Implementing Keywords in Content

Now, when you have a list of keywords that you want to use in your content, time to get started with writing the content. You need to add all these keywords smartly in your content so that it looks genuine. Many people add the keywords unnecessarily and doing so the sentences don’t make any sense. Keep in mind that you need to focus on your main keyword while writing content.
Using Keywords in SEO Title and Meta Description
When you have optimized your content, now you need to add your main keyword in the Title and Meta Description of the content. Also, you should add your keyword in the URL of your post. This will help Google to better understand what your content is all about.

Adding Media

To make your content more attractive, you should add some images and videos that are related to your content. It is seen that posts that have media within the content tend to rank higher. While doing so, don’t forget to add alt and title attributes to your images as Google just check these to determine what your image is all about. You can add your keywords as title and alt text.

Final words

So, these are the main three things which you should consider while planning a content strategy. If you don’t have the time for this, it is better to get SEO services done for you. Launch Your Business a Bristol SEO Company has huge experience in planning a content strategy. If you want to get better results with content, this Bristol SEO Agency is best for you. Many businesses have achieved great success by getting SEO Marketing Services by our company. now, it’s your turn.

From the Bottom to Zenith with the Help of SEO

Help of SEO, Bristol UK SEO Agency, Website Development

Martin Luther King once said “I have a dream”, and he gave everything to fulfill that dream, Steve jobs dreamt to build an empire and indeed he did. Every one of us in this world has a dream and it is in our hands to fulfill that dream with hard work. But in the current scenario smart work is more suited than hard work, as the world is digital and the digital world strategies need apt knowledge of technological innovations and solutions.

Every dream is built step by step and a startup is the first step of this long journey. Every startup requires a stubborn entrepreneur, the perfect timing, and business skills etc. According to popular statistics around 50% of startups fail in the first four years due to the lack of clients and customers. Well, if you do not want to be on the losing side make sure to adopt all effective strategies so that your business can prosper. One of these strategies is Search Engine Optimization; it is an online marketing policy with which you can reach to the top rankings on the front pages of all the search engines called SEO marketing services. This will help you gather a larger customer base and enhance the amount of traffic coming to your website. Launch Your Business, a Bristol SEO agency presents some aspects which can help you understand the benefits of SEO for a startup:

1. Establish a brand in the market

No matter the experience of the entrepreneur or the amount of money invested in the business one cannot survive much longer without customers. SEO can help you build a customer base and establish your brand name in the market. This is done with the help of writing content as per your business profile and stuffing it with the perfect keywords so that people can know about your business. Our SEO marketing services have proved to be efficient and effective in growing a startup and bringing to the next level.

2. Expanding the customer base

Did you know that 93% of any online activity begins with a search on Google and other similar platforms? Added to it 75% of the online traffic is concentrated on the first page of these search engines. In this scenario, if your startup is not on the first page then you have lost everything before even starting your business. SEO strategy can help you imprint your startup on the front pages of the search engines so that when anyone searches for anything related to your business profile your name pops ups.

3. Marketing

There are various marketing strategies today; they range from Advertisements on social media, print media, and online marketing. What our experience as the foremost company in SEO marketing Bristol has taught is that an optimal SEO strategy is the most cost-effective method of expanding your business. It can surpass all the other marketing methods and can give the maximum coverage in no time.

4. Convert leads to customers

Every single click on your website through search engines or through backlinks are leading the generation of traffic to your website and all of these leads are potential customers if they are attracted to your products or services provided by your startup. The Bristol SEO services make sure that all the leads turning to your website are attracted to it by providing you with the best content and effective SEO campaigns for your startup.

5. Be the local hero

It is obvious that a person living in Bristol will not search for a product or service in Bath or Gloucester. Google also certifies that around 45% of all the searches are related to the locality of the person searching for it. Launch Your Business situated in Bristol is your perfect partner to build your reputation and name in the region. We are proud to be the best and most potent elixir for startup businesses in the local area.

SEO as a marketing strategy has increased its importance in recent times to a much greater level. Today an SEO strategy is indispensable for not only the startups but also for the well-renowned business houses. If they need to survive and strive ahead in the internet marketing world, SEO is the best tool for everybody including the startups. The fate of an organization today depends on its marketing potential in which SEO holds a big responsibility and has the greatest potential to help it succeed.

Top 7 SEO Blunders on e-commerce Websites

Top 7 SEO Blunders on eCommerce Websites SEO Bristol UK

In today’s technology age, e-commerce websites are gaining huge popularity in the field of online business. Most people prefer buying a variety of things online for which e-commerce websites have to maintain an effective strategy for SEO in order to remain popular with the people. Here in this article, we have discussed the top 7 SEO blunders made by e-commerce businesses and their respective solutions:

1. Description of the product

The description of any product listing on your site is an important factor to consider. If you have written false information regarding the products available or any duplicacy in the product information then it will be going to affect your SEO very badly. So always post appropriate and full description of each and every product or you can hire a SEO company Bristol for the purpose.

2. Irrelevant alt text

Alt text is the description of the image you have added in your blog posts. The search engine cannot view all the images so it relies upon the alt text you have provided with that. Many people search for the images with the alt text while searching for any specific product. So in case of incorrect alt text, you can lose some potential customers. Therefore you should write informative alt text with the targeted keywords so that customers can find it easy to reach you.

3. Missing reviews and ratings

The reviews of the products enhance the sales of the product. It helps the users to choose a suitable product by reading its reviews and it also builds their trust on the website. Along with this, it boosts up your credibility within the customers and also to the Google when it ranks your website.

4. Navigation issues

Navigation issues are the most popular blunders happening on the e-commerce websites. Whenever a customer visits your site he expects each and everything to be easily visible so that he does not have to struggle while looking for anything. So navigation should be done wisely by properly with the help of Bristol SEO agency located the product sort by categories, size, shape, color and price.

5. Social media marketing

In case your social media strategy does not lead to high traffic to your site then it is really essential for you to revise your planning. SEO marketing Bristol takes care of this factor and do not let your SEO get an effect. Nowadays, people are very prone to social networks that many of the website traffic are because of this social promotion. One should be interactive and active on social media regularly for creating a huge impact on the customers.

6. Linking to other sites

The search engine will recognize your website when you link your site to other huge websites that are popular on the Google. In addition to this, inserting your targeted keywords as anchor text will help the search engine to know about your e-commerce website. Remember not to do excessive stuffing of keywords as it can destroy the SEO of your site. That’s why linking your website to another site will drive a huge amount of traffic to your site and likewise improves your ranking in search engine.

7. Encryption

Encryption refers to the prevention of your customer’s personal information from getting leaked or remains unprotected. It is the most significant thing to be considered while working on the SEO of your sites. This prevents the hacking of customer’s data and makes the shopping experience better and beautiful.

So these are the top 7 SEO blunders on e-commerce websites. To avoid these errors we recommend using the services of Launch Your Business a Bristol based SEO company, so as to make your SEO planning effective and efficient.

What is making your website more visible than others? There are more than 14000 Taxi operators in the UK

Search Engine Optimization for Taxi Companies Bristol UK

As the article title says, there are more than 14000 taxi operators in the United Kingdom. The thing here to take note of is that there is a lot of competition for an entrepreneur who has opened his own taxi business to get noticed in the marketplace. After all, 14000 is not a small number, and creating your own presence in this competitive market is not easy. Even if you are well experienced, the kind of presence which we are talking about is not easy to obtain in the UK market. Down below we have listed some points which might help you in doing exactly what others fail to do to be visible to customers, and for that, we have listed a few things which the internet takes care of, and a few which you can take care of yourself.

1. Search Engine Optimization

In today’s society, it is important to make your business visible on the internet and reap the benefits of technology. Search Engine Optimization does the same thing for you. It involved a complex process with which your business’ website or link comes at the top in a google search, with which you improve your app or website’s, teacher. Even if your business concerns itself with taxi-hailing services, SEO will work amazingly well for you. You can use the services of Lunch Your Business, which is a Bristol Web designing and development company and is well experienced in Search Engine Optimization and Digital Marketing.

2. Targeting a Single Keyword

Keywords are an interesting aspect of a search. Choosing the right keywords for a taxi business such as taxi near me will create a huge impact on your overall business, and if you manage to target such a keyword and get your website highly ranked, then you will rule the taxi business in your area. Keep this in mind. This phrase “Taxi Near Me” is searched more than 1M times per month.

Search Engine Optimization for Taxi Companies Bristol UK
Search Engine Optimization for Taxi Companies Bristol UK

3. App and Website SEO

The reason this point is here is that one needs to remember that there needs to be a different SEO process for both your website and your app. Both the app and website work differently, so that makes their SEO requirements different from each other. You can get local SEO for a Taxi company along with Local SEO for Taxi app together with the help of LYB. Our SEO services are proven and we have a loyal customer base.

4. Using Local Taxi Drivers for Promotion

The article itself talks about the number of local taxi drivers in Britain. To use them for increasing your business’ visibility. What a business can do is recruit lots of drivers and put their ads, posters, and stickers on their cars so that in the physical sphere of life, your business’ visibility can be increased.

In the end, here’s a last piece of advice- If you’re looking for an agency that does Taxi Company SEO, you won’t find an option better than Launch Your Business in Bristol.

7 Smart ON-PAGE SEO Techniques

web designing bristol, seo bristol, smo bristol, search engine optimization services in bristol

As you all know that SEO i.e. Search Engine Optimization plays a very crucial role in promoting a business website. Entrepreneurs or bloggers create their web pages and implement various techniques or methods to enhance their rankings on search engines.

SEO has been categorized into mainly two types

 

On page SEO: This refers to all those functions that have been done ON the website such as page titles, Meta tags, Meta descriptions.

Off-page SEO: It refers to all those functions that have been done OFF the website to promote its ranking like social marketing, directory submission etc.

Launch Your Business Bristol UK based SEO Company has highlighted some ON page SEO techniques to help boost up your website rankings.

1. Page titles

A Page title is the foremost things to be considered while working in on page SEO for your site. All the posts you have published on your website should be given proper and suitable titles. The title should be short, simple, and descriptive and include necessary keywords to rank in search engines.

2. Meta descriptions

Generally, people do not understand the importance of writing Meta descriptions. It is something that will display firstly to visitors searching for the related content. So it is essential to add Meta descriptions with relevant keywords in it. It should provide a short glimpse of what you are going to explain in the whole article.

3. URL structure

It is highly recommended by Launch Your Business in Bristol to keep a short and search friendly URL in order to attract a large number of visitors to your website. For better SEO some specific keywords should be inserted in the URL. Along with that the location or the places where you put those keywords is also vital.

4. Body tags (H1, H2, H3, and H4)

Another significant factor to keep in mind while writing the content is to divide it into 2-3 paragraphs. With this, it becomes easy for the readers to read the article. The article should be characterized with proper subheading like H1, H2, H3 etc tags.
The H1 tag is for the main heading and H2, H3, H4 for consecutive headings. It is helpful in case of the search engine as it tells them what is important in your content.

5. Keyword density

Keywords are the most essential component of any content. Your posts should contain all the necessary keywords that help the search engine to crawl your content easily. One thing you should consider is not to put excessive keywords or synonym as this will make your content vague and not useful. It can also lead to a ban of your website by Google.

6. Image optimization for SEO

Including related images to your article is also a significant point to remember. The images are more appealing and attractive as it adds interest to the readers in your content. In addition to the images, the alt text should be written with that in mind. It will make it convenient for your visitors to reach your site without any difficulty.

7. Internal Linking

Many people prefer linking their website to popular websites to engage traffic but they ignore the internal linking. Undoubtedly internal linking i.e., linking your articles to other articles of your website is a beneficial technique of ON page SEO. This will not only bring more visitors to your site but will also help increase your ranking on different search engines.

So these are the top 7 On page SEO techniques that can result in better rankings of your website. Besides this, do not forget about working with Off-page SEO like promoting your content on social networks, builds backlinks, and other important tasks that need to be carried out.