Tech Tips

Is your website helping your Bristol based business?

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When you as a website owner and you look at your business website, do you feel like your level of effort is portrayed accurately with the help of web design, site optimization, and photos? If not, then your customers could be left wanting. When we talk about the online presence of your company, it will work in two ways: it may help your business to grow or it may give the wrong impression. It is obvious that a website should help in getting people into your business, if not then invest in remodeling the services that you are offering. It is very important that you incorporate each and every element through your website. For this, it is best to use professional services and hire an agency that is an expert in website design in Bristol. We provide the best web designing service in the UK, and at an affordable rate.

Updated Website
When you look through your website, look at certain elements and examine whether these are accurate or not.
Are all the contents, as well as the information about your brand genuine?
Does the design reflect your brand identity?
These elements are needed to be considered accurate. An outdated website will not gain enough traffic. People are less likely to trust your brand. Our team web designers in Bristol are efficient and can keep your website updated.

Website Design
Designing a website on your own can be tricky, especially if you do not have any previous experience. But if you seriously want to grab the attention of your targeted customers, then a well-designed and modern website is a must. Keep your website simply by adding eye-catchy images that fit your brand. Always use a professional website design agency in Bristold.

Quality and Quantity
Pictures are very important for a website. You also need to think about the quality of those pictures. This is because the pictures will show your professionalism in your business. You could hire a professional photographer. A professional photographer can easily make your products look extraordinary good. You will be amazed how this can affect the number of sales in your business.

Increase in Sales
It is important to keep your website updated as this can increase the number of sales. All you need to do is hire a web design agency in Bristol who can help rank your website at the top of the search engines. We at Web Design Bristol offer quality services to our clients. A few simple changes can make a huge difference to your website.

Site Optimization
SEO is a key part that will help to rank your website higher. It is the foundation of any effective site. This particularly means that your business website is performing well by making proper use of keywords, also pay attention to the location, help people easily locate your site when they search. We offer expert SEO services in Bristol that will help your website climb the rankings.

So these are some of the basic steps that are required to promote your Bristol business. If you are too busy running your business to worry about your online presence and website, why not hire us ?. We at Launch Your Business, a Web Designing company based in Bristol, can take care of all of your digital marketing strategies.

How to Find Out Which Social Platform Your Business Should Be Choosing

How To Convert Social Media Followers Into Long-Term Customers

We all know that to promote a business social media plays a vital role. You can reach a large number of people easily, but, some small businesses want to promote their businesses and use all the social media platforms available, this can be a waste of time and money as not all social media platforms are suitable for their businesses and so do not get the desired results. So, it is necessary to find S.M. platforms that suit your business. If you are a business owner and looking to use social media for the promotion of your business and want to know which platform is best for you, then read on. Here you will find the information about finding the best social network for your business.


Here Are the Steps That You Can Consider To Find the Social Network That Suits Your Business

Identify your Target Audience
This is the first step in finding the right social media platform for your business. You need to define what is your audience, what age group and gender you want to target etc. When this is done, you now need to check on which platforms you can find your desired audience e.g. If your customers are of young age, then Instagram is the best option for you to start with and If most of your customers are women, then Pinterest is a good bet.

Define your Goals
This is the second step to find the right platform. Now when you know your audience, you need to set your goals for this audience. Social media can be used for many reasons as all the businesses have different goals for Social Media like most businesses use social media for brand recognition, some businesses use it to get more sales, and some businesses use social media to keep their customers engaged. So, define your goals for the purposes that you want to use social media.

Track your Competitors
If you still are not sure which platform is best for you, then a good way is to track your competitor’s social profiles. Have a look at all their different pages on different platforms. Check what is the social network from where they are getting sales or which platform’s audience is more engaged with them. Also, you can check the content they share so that you can get some help to start with your social promotions.

Identify your Resources and Skills
This is the last thing that you need to keep in mind. As we know, every platform is different and the ways to engage with the audience on each platform is different. For example, to engage with Instagram users, you need images, for YouTube, you need to upload videos. So, before choosing any social platform, make sure you have all the resources and skills to engage with your audience on the social media platform.

So these are the 4 best things to keep in mind before choosing any social media platform. If you have a small business and there are only a few people who can handle your social media, then it is good for you to choose only 1 or 2 platforms. But if you want to promote your business on all social media networks, then it is only possible if you get SEO services. These days all big brands get SEO Marketing Services to promote their brands on all social networks. If you want the same, hire an SEO agency, Bristol. They will manage all your social profiles and let you know what more you can do to build your brand.

Top SEO Benefits of Responsive Web Design

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In the modern digital world, responsive web designing is a common thing. It has become a part of the daily necessity. Mobile phones are known to be one of the most important utilities for browsing the internet. This is because people are now using their mobile for more than 60% of search engine queries. But despite having so much demand, most websites fail to offer a user-friendly mobile experience.

What role does SEO play in responsive web design?
Well, it is one of the most innovative tactics that most of the web designers are following now. As per the report that was shared by Google, the mobile-first index has become important for SEO in the case of responsive web designing. So, in this article, we are going to discuss some of the amazing benefits of responsive web design.

Mobile First
As we said above, responsive web design has become a crucial ingredient, the same as the quality content as well as search engine optimization. Google has already given the first preference for ranking to mobile first index. It means that if your website is not optimized for mobile then your competitors are going to be ahead in the competition.

Lower Bounce Rate
Make sure to go through the visitor statistics as well as user behaviour on your web pages. The main goal of Google is offering the ultimate user experience for each and every query. It will help you to rank. Some of the indications of poor experiences are:

  • High bounce rates
  • Lower number of page views
  • Low on page view time
  • Lowest number of clicks

Fast loading speed
Loading speed matters a lot. If your site is taking more than three seconds to load then there are high chances of losing up to 40% of your visitors. So, it is extremely important for you to hire a web designer who can design a customer responsive website. The load speed helps to rank in the algorithm. You as a business person need to make sure that your website is responsive as well as mobile friendly. Our deigners at Launch Your Business in Bristol will help you do that.

User Experience
You should never forget the fact that experience, as well as the responses of visitors, are the key factors in ranking over fancy designs. Make sure to design a website that is mobile friendly wih easy access. It will help to give priority in readability as well as navigation for the visitors. Moreover, the experience of users is one of the traditional approaches to off and on page SEO.

We as web designers consider it our duty in helping you to give your end users a better experience. With the increasing number of mobile users, it is very important to go for a mobile-friendly website. We are one of the best web designing companies in Bristol who has been offering mobile-friendly websites for many years. We hope that this article has helped you understand the importance of quality web design. Let us know in the comments section below.

How to Grow Your Facebook Organic Reach?

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Search Engine Optimization in Bristol and around the world is revolutionizing at a scale that is exponential on all counts. Another important factor which comes into this is the amount of traffic that is directed towards the Bristol SEO Agency. Facebook as a company has created a marketing strategy that is nothing less than perfect and it has been adopted by many companies around the world.
We are talking about some of the points that contribute to increase the organic reach for your Facebook page,
USE FACEBOOK AS A COMMUNITY HUB: Building a strong user base for your Facebook page is one of the key things which need to be done if you are running an SEO Marketing Services Company. You need to ask yourself this question, have you done enough to make sure that your fans follow you? Why should they even bother following you or your page? You would need to throw them a bone so that they get attracted towards your page. You need to connect with your fans on a weekly or a monthly basis so that you know them clearly, and have a general idea on what they expect from your end.

TAKE IN TRAFFIC FROM DIFFERENT PAGES: If you are an SEO Agency in Bristol and you are completely new to this domain, then making a strong user base would be a very daunting task indeed. Getting to know the initial recipe for success is always the hard part. Once you are able to figure that part out, you should be able to succeed on every front. You need to constantly remind your fans of your presence on other pages and channels. You can create a short link and send it across to some of the prominent sites like Instagram, Twitter and LinkedIn among many others.

TAKE A LEAF OUT OF SOCIAL MEDIA INFLUENCERS: For a fresh Bristol SEO Agency getting a user base would be difficult, plus you need to have a strong backing from a professional media player who knows the ins and outs of this domain. These professional social players would be able to guide your way towards the right set of strategies to make your page great. As a company you need to understand that these people do not work free since they have made a portfolio that is so strong that they would seldom consent to work for free. Bristol SEO Services can search up these influencers through search tools so that they can find the perfect fit with respect to their requirements and needs.
OPTIMAL POSTING TIMES ON FACEBOOK: It would be very difficult to understand the difference between a post that is termed as spam and the one which is genuine. There might not be much of a difference between the two, but the users tend to distribute this thing evenly and that might create issues for you. Many users tend to unfollow pages and brands that post multiple times in a single day which is usually termed as spam in their language and lookout. Some of the points which needs to be noted are as follows:
i. In Facebook, the most recommended time to post would be on a Thursday
ii. Active times for posting would be 12-2pm on Wednesday and 1-2pm on Thursday.
iii. You can post content on weekdays at 10am-3pm.
iv. Saturdays would be the least favorable time to post any fresh content.

CONCLUSION:
Increasing Facebook’s Organic Search is a great option to make your page and your website much stronger in terms of reach, user base and traffic; this is something which needs to be impotantly considered while taking appropriate steps mentioned above.

How To Convert Social Media Followers Into Long-Term Customers

How To Convert Social Media Followers Into Long-Term Customers

Billions of people are available on Social Media. It has become compulsory for every business to stay active on all popular social media platforms as social media is one of the best ways to build a brand. The first step when you enter Social Media Marketing is to get followers. More followers mean a trustable brand, but, getting more and more followers will not generate revenue for you, you can only gain profit by selling them your product. So, you need to convert your followers into your customers. Here you will find the top 5 tips that will help you to sell your product to your social media followers.

Tips to Covert Social Media Followers to Customers

 

Send Them Welcome message

You get alerts when anyone follows you or likes your page. When anyone follows you, send them a welcome message. This will get them engaged with you easily. Keep in mind to not use a simple welcome message like “thanks for following our page, we are happy to have you”. Instead, use an engaging message that makes them curious about your coming posts.

Find your Right Audience

Remember all of your followers will not buy from you. So you need to find the right ones. For that, you can conduct research in such a way that they will share what they are interested in by posting questions like what they like to do, what are their needs and what attracts them the most etc. This will get them engaged with you. Also, this will help you to find the genuine followers that can buy something from you.

Share Experience of your Customers

The best way to make your followers buy from you is to share the experience of your past and present customers with your followers. It can be anything like, what how your product helped them and how they got treated while dealing with you etc. This will make others to buy products from you rather than your competitor.

Give Special Discount coupons

Always offer some extra discount to your followers as it will keep them interested in your posts. For that, you can post posts like “special discount for our followers. Email us where you found this post and we will send you a coupon to get a discount”. This is a great way to get more conversations and getting emails easily.

Collect Emails

An engaging post will always get clicks and we all know that. When your followers click on your post the page they will land should be attractive and before going further, you need to collect their email. You can offer them a free trial or eBook when they sign up. As a result, if they don’t buy the product on the page they landed, you can communicate with them via email and can offer some discount there. The chances will be higher to get sales with this strategy as they already have visited your product they were interested in that and offering a discount will encourage them to buy.

So, these are the tops 5 ways to convert your followers into long-term customers. If you don’t have time to handle your social media promotion, you can contact agencies like SEO marketing Bristol. These days most famous brands get SEO marketing services to handle their social business profiles as there are many social networks.. So, if you want to get customers from social media, do hire SEO Agency Bristol for all SMO and SEO Services.

Tips to write an SEO optimized article: 2019 Guide

Tips to write an SEO optimized article: 2019 Guide

Many bloggers and digital marketers are finding it hard to rank their websites higher on different search engines. Well, the key aspect that enables any website to rank at the top or to engage more and more visitors on the site is ‘content creation’. According to Bristol, SEO company Launch Your Business UK, writing SEO optimized articles is what is required by Google to rank your website and help generate more income for you.
So here we have discussed some of the best tips to produce a fully SEO optimized article as per latest 2018 SEO trends. The search engine optimization follows this strategy to rank at the top in search engine.

1. Select the right keywords:

Being a digital marketer the most prominent component of creating an article is to find relevant keywords to be inserted in it. The best way to find the keywords is to look for the most frequent search terms related to your topic. For this, you can also contact Launch Your Business seo agency situated in Bristol that will provide you with a useful list of keywords for your site. Along with choosing the right set of keywords, it is also essential to place the keywords at the right places in the articles.

2. Try to write long articles

From the Google’s point of view, writing long articles is always an additional bonus point so as to enhance the ranking of your site. To write a long word count, thoroughly research the topic and try to include all the facts and useful information. While writing content, always try to write it as per the requirements of a reader and make it interesting enough so that the visitors don’t feel bored on your site.

3. Unique and quality content:

To write an SEO optimized article, always remember to put useful and unique content for your site. A good content is that which is not plagiarized from any other source and is embedded with proper keywords and figures. Including false information or copied content can lose your visitors and it is also a negative point for ranking in search engines. The more original content you provide the more chances of getting huge visitors on your site.

4. Use proper heading tags:

A heading or title of the article is the foremost thing that catches the attention of any visitor. Therefore the tile should be attractive, useful and keyword rich. Also use proper heading tags like h1, h2, h3 and so on to divide the article into several paragraphs so as to make it easy for reading and understanding of the visitors.

5. Internal link and anchor text:

To grab the attention of the readers, always go for linking your articles to one another. Whenever any reader reads one piece of content, he will directly be able to read other posts as well. In this regard, anchor text plays a vital role and it should be used differently each time you put it in an article. So it is recommended by SEO marketing Bristol to link your older posts to newer ones

Conclusion:
And so the advice of Launch Your Business in Bristol is to follow these simple guidelines to produce a fully SEO optimized article with the aim to improve your rankings on search engines. This techniques or tips will surely enhance the number of visitors to your site along with building a reputation among the readers.

6 Types of Back links and How to Get Them

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As we all know links form an important part of any website. By using just the right techniques, these links will help you reach potential customers, apart from showing your authority on the site. In order to improve your rankings on any website, some factors need to be considered or analyzed to when it comes to finding the target opportunities.

Below we have listed some types of backlinks to effectively improve your SEO strategy:

1. Directory links

Directory links mean linking the directory as the name suggests. These links are taken out from websites that act as a directory for people that might be looking for certain products or services. If you are looking for SEO in Bristol, then this link is definitely going to help you.
How to get them?
The major task is how to get these links, In order to find a directory link of high-quality, you need to find an authoritative niche directory. You need to avoid the general directories and concentrate on those that are related to your service or location

2. Editorial links

Editorial links are those that not only build awareness for your brand but also help in organic search rankings of the website that they are being linked to. Whenever high DA publications are linked to your website, the search engine effectively passes on trust for your website. This gives your website a stronger chance of ranking for keywords. Generally, SEO marketing Bristol is done through these links.
How to get them?
Getting this link could be done through email or otherwise. It is important that this link appears within the text and not within an author bio box.

3. Blog comment links

This one is often referred to as one of the oldest SEO building strategies, as it can still be useful to have some blog comments in your backlink profile. These are the simplest links to get and that can be done very easily by just visiting a webpage and remember, you can leave a message in response to the publisher.
How to get them?
A way to get them is finding the blogs that are similar to your niche and then linking them to one of your similar posts as opposed to your home page.

4. Forums

These links definitely have features to diversify your backlink profile and though they are an old-school tactic you can gain as you interact and provide advice to people. These forums range from computing to beauty advice.
How to get them?
One of the best ways to get a high-quality forum link is posting in forums that are relevant to what is offered by your business. You should be sure about the topic and community before you insert the link into any forum.

5. Guest posts

Sometimes it becomes debatable whether or not guest posting should be done but if you do it in the right way and follow the white-hat techniques as is done by companies providing SEO services in Bristol, it would be one of the great ways to build links to your site.
How to get them?
Rather than getting into a debate on the best way to approach guest posting, the way should be to find a niche website that specializes in the topic you want.

6. User Profile pages

It is to be noticed that not all of your guest post targets would necessarily allow direct links back to your site in the blog post itself, alternatively many of these sites would only give you an option of getting a single link in your author section and/or user profile page.
How to get them?
The best way to get them is as and when you write your guest post, you can include an author bio in your pitch or Word doc and thus make the article personal.

5 Google Analytics Metrics to Measure the Success of Your Marketing Strategy

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Google Analytics

is one of the widely used tools that help website owners in many ways. With Google Analytics, you can measure the performance of your website and can take actions that are required to improve the performance of your website. Google analytics offers plenty of features that help you find out how well your website is doing. Here in this article, we will show you the 5 google analytic metrics that will help you to measure the success of your marketing strategy.

Bounce rate:

It is the most useful metric as it lets you know how engaged your audience is with your website. It lets you know how long visitors stay on your website. If your visitors are leaving quickly then your website is not performing well. You can find this out by checking the bounce rate of your website in Google Analytics. If it is high, then you need to work really hard to lower it. On the other hand, if your bounce rate is below 35, it means you are doing well and your visitors are finding your website useful.

Page views:

This feature of Google Analytics lets you know that when visitors surf your website, how many other pages they visited. If in your reports you find that the number of page views is more than the number of visitors to your website, then you are going in the right direction. But, if you have the same number of page views or a bit higher than the number of visitors, then you really need to improve this. To get your visitors engaged, you can use internal linking in your posts or you can add links to the posts that are related to the current post at last. This will help your visitors to check out other pages. As a result, the time spent on your website and page views will increase which is very important.

Exit pages:

This metric let you know which page your visitor exited your website. You simply measure this whether the goal you were looking for is achieved or not. For example, if you are selling a product and you found here in this metric that your user exited your website on a thank you page, after making a purchase, then this is good for you. And, if your visitors are exiting from the same page, then you need to make your landing page more attractive.

Social Reports:

When you are promoting your business on social networks, this report analyzes the results for you. From here you can find which social network is deriving more visitors to your website and which one is not. According to the report, you can make the desired changes to your marketing strategy.

Time on Page:

This is the fifth and the last metric in our list. This feature of Google analytics let you know that after landing on your website, how long did your visitors stay for, Higher time means they are staying there for a long period and lower time means they didn’t find your website or product interesting.

So, these are the 5 Google analytics metrics that will help you to measure the success of your website or business. If you found that your results are not good and you are not sure what to do, then you need to hire Launch Your Business a Bristol SEO agency who help you with all the items above. This will help you achieve the desired results, like many other businesses that are getting SEO Services in Bristol and are achieving their desired goals.

What are the Benefits of Blogging for Business?

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Blogging is an activity or a profession that anyone can go for, and at the same time easy as well. There are various types of blogging, but in this article, we are going to discuss the benefits of blogging for business.

Nowadays there are a lot of social media influences, beauty, and fashion bloggers, travel bloggers and lots more who are sharing their thoughts and opinions through their blog posts. With the rapid growth in the field of digital marketing, it is becoming essential for any business owner to design a website to emphasize their online presence. Here at Launch Your Business, we provide professional website designing services and SEO services in Bristol.

Developing a highly optimized website will not only boost your online presence but also result in a high demand for your products or services. Here we have shortlisted some of the important benefits of blogging for any business that you need to know:

Increase your Search Engine Ranking

It is very important to boost your search engine rankings. A perfect search engine optimization will not only make your website easier to find in the search results but also help with the growth of the business. We at Launch Your Business provides SEO services at an affordable price. Check out our services page and see the packages on offer.

Network Building

Blogging offers you a perfect platform through which you will be able to connect with many people. You can post a transcript, audio, and video. To increase more visibility, you can share your post in each and every social media network. You can also allow other bloggers to do guest posts. This is one of the best ways to connect with more people for your business.

Educating Your Prospects

Through a blog, you will be able to connect with your prospective customers and outline to them details about your products and services. You can also add a frequently asked questions section through which you can respond to your readers’ questions.

Increasing Your Income

With the help of your blog and performing regular updates, it will be a gateway to earning money. You can earn money by monetizing your blog, publishing sponsored posts, affiliate marketing and of course selling products. You can monetize your blog with the help of AdSense.

Attracting Organic Traffic

Regularly publishing contents on your website will help you attract traffic to your website. This organic traffic will attract new visitors who will come directly to your blog to read the content. All you need to do is be patient, and the traffic will build up. Check out our SEO marketing services in Bristol.

So these are some of the important benefits of blogging. Apart from this, you always need to stay updated with relevant as well as useful information on your blog. This will help you to maintain your brand awareness. We hope this article was helpful to you. Let us know your thoughts in the comments section below.

How to Plan a Content Strategy with SEO in Mind?

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To rank on top of the search engines, you need informational writing on your website as Google rank only those websites that offer good informational content to its users. Just writing good content is not enough to beat your competitors and rank on the first page, there are many more things that you need to work on while writing and publishing content. You need a proper strategy while getting started with any topic. If you do not follow the SEO guidelines while writing an article, then you are decreasing your chances to rank on Google.
Here you will find the information on how to plan a content strategy with SEO in mind so that you can get better results on Google for your business.

Keyword Research

First of all, you need to find the topic on which you want to write content. Now, time to check which keywords to use in your post. You can use various keyword research tools that will help you to find the keywords related to your topic. All you need to do is just enter your main keyword in any keyword research tool and you will find hundreds of suggestions for keywords that are similar to yours and have a huge search volume. Google Keyword Planner is the best free tool that you can use for keyword research.
Make Structure of Content
Before starting writing content first you need to make a structure of your post. You can write what sub-headings you will be using in this post as if you don’t use any sub-heading; the chances are higher that users will bounce back from your website. So, always use sub-headings are your content. For sub-headings, you can use H2, H3, and H4 etc. Using these tags will make your content readability high.

Implementing Keywords in Content

Now, when you have a list of keywords that you want to use in your content, time to get started with writing the content. You need to add all these keywords smartly in your content so that it looks genuine. Many people add the keywords unnecessarily and doing so the sentences don’t make any sense. Keep in mind that you need to focus on your main keyword while writing content.
Using Keywords in SEO Title and Meta Description
When you have optimized your content, now you need to add your main keyword in the Title and Meta Description of the content. Also, you should add your keyword in the URL of your post. This will help Google to better understand what your content is all about.

Adding Media

To make your content more attractive, you should add some images and videos that are related to your content. It is seen that posts that have media within the content tend to rank higher. While doing so, don’t forget to add alt and title attributes to your images as Google just check these to determine what your image is all about. You can add your keywords as title and alt text.

Final words

So, these are the main three things which you should consider while planning a content strategy. If you don’t have the time for this, it is better to get SEO services done for you. Launch Your Business a Bristol SEO Company has huge experience in planning a content strategy. If you want to get better results with content, this Bristol SEO Agency is best for you. Many businesses have achieved great success by getting SEO Marketing Services by our company. now, it’s your turn.