Why Should Someone Be Updating Their Business Website? Let Us Start With My Own Real-Life Experience.

why you should update your website web designing bristol, seo bristol, smo bristol, search engine optimization services in bristol

Once, I heard some rumors about changes in the services offered by one of my business associates company. As I couldn’t contact the vendor personally, I turned to their website to see if the sayings are valid. But there was no information on it. Probably they haven’t updated their website. I became doubtful, so I agree to temporarily halt my transactions with them until I get a proper notification.

This is just one example. Website unresponsiveness, information mismatch, low up-time, poor presentation, inappropriate positioning of important information, not-adhering to web policies, mobile incompatible and many other factors can lead to a loss of web credibility. I am listing some detailed reasons for why your business website needs to be updated, to be able to stand identified in a competitive crowd.

1. Your website is the face of your business.

You want to capture the attention of online users. These users are kind of people who believe that you exist only if you are listed on Google. Do you remember clicking some websites name and an error page pops up with a message like “Domain service no longer available” or ” resource cannot be found” or ” something went wrong”? The website manager is responsible for preventing such unwelcoming errors. Now imagine, if this is happening to your website, this is an urgent situation, you contact your website management company and ask them the reason. The error messages might be due to non-renewal of the domain name or some web pages may have been removed accidentally or something wrong has happened to the server where your website is hosted. In any case, an update is required as your customers may think that you have ceased operating.

2. Your website is an authentic source of recent business changes

Any change in the business or services, whether it is the technology, collaborations, acquisitions, new offerings, etc. must be immediately taken up on your official website. As my opening paragraph gives the scenario example, any glitch found by the customers may put them off. If you think your business has scaled to the level where there is need of adding new information, every now and then, invest in updating your static website into a dynamic one, that way, you will be able to control your website’s content and make changes. If you choose to stay with your static website, make sure you provide content updates to the maintenance team.

3. Your website is used to interact with your business.

The website carries your business contact information, web forms for sending you queries, static FAQs, discussion forums, store locator and other such tools that can initiate call-to-action for website visitors, these are good reasons to keep your website fresh and updated regularly. From time to time, these action tools must be verified and tested for their correct functioning.

There are some tools available which can give you website performance information. These analytics tools can help a website owner to monitor user browsing behaviour, conversion rate and indexing of a website on a search engine. These stats give results in form of graphs and numerals and you can decide whether your site needs an update or not. Integration of such tools into a website is highly recommended for monitoring. This monitoring is done by your website management hosting company, though if you are interested in the statistics, you can ask them to share the login details for your website’s analytics account and see the stats yourself. In fact, this is a useful exercise to do because you as the business owner needs to know how customers are interacting with your website.

64 thoughts on “Why Should Someone Be Updating Their Business Website? Let Us Start With My Own Real-Life Experience.”

  1. Pingback: Top 5 Benefits of Search Engine Optimization for Your Business Website – Launch Your Business

  2. Normally I do not learn post on blogs, however I wish to say that this write-up very forced me to take a look at and do so! Your writing style has been amazed me. Thanks, quite great article.

  3. I have been surfing online more than 3 hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my opinion, if all web owners and bloggers made good content as you did, the internet will be much more useful than ever before.

  4. This blog is definitely rather handy since I’m at the moment creating an internet floral website – although I am only starting out therefore it’s really fairly small, nothing like this site. Can link to a few of the posts here as they are quite. Thanks much. Zoey Olsen

  5. I added a new blog post yesterday. There’s a smaller list than usual in it.

    I’m currently working on a bigger list. It’s going to take some time to compile it.
    I hope all of you are having a good week. I’m planning on doing some design changes to my site.
    I’m also thinking about adding some new things too.
    I’ll talk more about that in the days and weeks to come.

  6. Hey There. I found your blog using msn. This is an extremely well written article.
    I’ll be sure to bookmark it and return to
    read more of your useful info. Thanks for
    the post. I will certainly return.

    1. When it comes to make a Mobile Application for a business so a business should choose the best Mobile Application development company
      which can make the best Mobile App for the business. you guys are best!

  7. I’m not sure where you are getting your information,
    but good topic. I need to spend some time learning more or understanding more.
    Thanks for wonderful info I was looking for this info
    for my mission.

  8. Business should have its digital presence and when it comes to a Custom Website Design so it is very much effective
    for a business to make its digital presence. So a business should go for a Website.

  9. I was curious if you ever considered changing the
    layout of your site? Its very well written; I love what you’ve got to say.

    But maybe you could a little more in the way of content
    so people could connect with it better. Youve got an awful lot of text for only having 1 or 2 images.
    Maybe you could space it out better?

  10. I am also commenting to let you know what a wonderful experience our daughter enjoyed browsing your web site. She discovered lots of pieces, which included how it is like to possess a marvelous coaching style to get other individuals quite simply comprehend specified specialized topics. You undoubtedly did more than people’s expected results. Thank you for displaying those necessary, trustworthy, edifying and in addition unique thoughts on the topic to Julie.

  11. Spot up for this write-up, I truly feel this amazing site requirements far more consideration. I’ll apt to be again to study much more, thank you that information.

  12. When a new business starts, so it is very much necessary for a business to have Custom Logo Design which resembles a business and
    is the representation of that business. So it has become very much essential for a business.

  13. Information conveyed in this blog is amazing. Mobile apps development company should make such apps that will be beneficial for non-expert users with a user-friendly interface. So that everyone can use mobile apps easily.

  14. Thanks for sharing this useful information with us.
    Yeah i also agree that website is very important for every business. It doesn’t matter that you have a small business or big. Because website puts the first impression on your visitor and your client.

  15. I was wondering if you ever considered changing the page
    layout of your website? Its very well written; I love
    what youve got to say. But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having one or 2 images.
    Maybe you could space it out better?

  16. Pingback: Is your website helping your Bristol based business? – Launch Your Business

  17. Hi, i read your blog occasionally and i own a similar one and i was just curious
    if you get a lot of spam responses? If so how do you stop it, any plugin or anything you can recommend?
    I get so much lately it’s driving me insane so any help is very
    much appreciated.

  18. Hello There. I found your blog about updating websites using msn. That is an extremely
    smartly written article. I will make sure to bookmark it and return to read extra of your
    helpful info. Thanks for the post. I will definitely comeback.

  19. Howdy! I know this is kinda off topic but I was wondering
    if you knew where I could find a captcha plugin for my comment form?
    I’m using the same blog platform as yours and I’m having difficulty finding one?
    Thanks a lot!

  20. I’m not sure where you’re getting your info, but great topic.
    I needs to spend some time learning more or understanding more.
    Thanks for excellent info I was looking for this info for my mission.

  21. Hi there i am kavin, its my first occasion to commenting anyplace,
    when i read this post i thought i could also create comment
    due to this brilliant paragraph.

  22. Hello, Neat post. There’s an issue together with your site
    in web explorer, could check this? IE nonetheless is the market chief and a large section of people will miss your
    magnificent writing because of this problem.

  23. I really like your blog.. very nice colors & theme.

    Did you create this website yourself or did you hire someone to do it for you?
    Plz answer back as I’m looking to construct my own blog and
    would like to know where u got this from. cheers

  24. It’s in reality a great and helpful piece of information. I’m satisfied that you simply shared
    this useful info with us. Please keep us up to date like this.
    Thank you for sharing.

  25. I was recommended this blog by way of my cousin. I’m not certain whether
    or not this put up is written through him as no one else understand such distinctive about my trouble.

    You are incredible! Thank you!

  26. Great post. I used to be checking continuously this weblog and
    I’m inspired! Extremely useful information particularly the
    closing section 🙂 I take care of such info much.
    I used to be seeking this particular info for a long time.
    Thank you and best of luck.

  27. Woah! I’m really loving the template/theme of this website.
    It’s simple, yet effective. A lot of times it’s difficult to get that “perfect balance” between user friendliness
    and visual appearance. I must say you’ve done a excellent job with this.

    Additionally, the blog loads extremely quick for me on Chrome.
    Excellent Blog!

  28. Usually I do not read post on blogs, but I wish to say that this write-up very compelled me to check out and
    do so! Your writing style has been amazed me. Thank you, quite nice article.

  29. Pingback: Is your website helping your Bristol based business? – Launch Your Business

Leave a Comment

Scroll to Top