To rank on top of the search engines, you need informational writing on your website as Google rank only those websites that offer good informational content to its users. Just writing good content is not enough to beat your competitors and rank on the first page, there are many more things that you need to work on while writing and publishing content. You need a proper strategy while getting started with any topic. If you do not follow the SEO guidelines while writing an article, then you are decreasing your chances to rank on Google.
Here you will find the information on how to plan a content strategy with SEO in mind so that you can get better results on Google for your business.
First of all, you need to find the topic on which you want to write content. Now, time to check which keywords to use in your post. You can use various keyword research tools that will help you to find the keywords related to your topic. All you need to do is just enter your main keyword in any keyword research tool and you will find hundreds of suggestions for keywords that are similar to yours and have a huge search volume. Google Keyword Planner is the best free tool that you can use for keyword research.
Make Structure of Content
Before starting writing content first you need to make a structure of your post. You can write what sub-headings you will be using in this post as if you don’t use any sub-heading; the chances are higher that users will bounce back from your website. So, always use sub-headings are your content. For sub-headings, you can use H2, H3, and H4 etc. Using these tags will make your content readability high.
Implementing Keywords in Content
Now, when you have a list of keywords that you want to use in your content, time to get started with writing the content. You need to add all these keywords smartly in your content so that it looks genuine. Many people add the keywords unnecessarily and doing so the sentences don’t make any sense. Keep in mind that you need to focus on your main keyword while writing content.
Using Keywords in SEO Title and Meta Description
When you have optimized your content, now you need to add your main keyword in the Title and Meta Description of the content. Also, you should add your keyword in the URL of your post. This will help Google to better understand what your content is all about.
To make your content more attractive, you should add some images and videos that are related to your content. It is seen that posts that have media within the content tend to rank higher. While doing so, don’t forget to add alt and title attributes to your images as Google just check these to determine what your image is all about. You can add your keywords as title and alt text.
So, these are the main three things which you should consider while planning a content strategy. If you don’t have the time for this, it is better to get SEO services done for you. Launch Your Business a Bristol SEO Company has huge experience in planning a content strategy. If you want to get better results with content, this Bristol SEO Agency is best for you. Many businesses have achieved great success by getting SEO Marketing Services by our company. now, it’s your turn.