Video Campaigns are one of the top trending campaigns these days. It is also growing its popularity as a part of a well-rounded content marketing plan. However, many bristol SEO agency considers it
as a focal aspect in getting more visitors and prospects to their website. It makes the content more versatile and consumable. Also, from the SEO and ranking point, watching videos is the prospects spending more time on your website that typically means more retention. Now, who doesn’t want that?
With the increasing competition, it has also become one of the competitive strategies. Everyone is trying to improve their video content to make it more captivating and enjoyable to the clients. Therefore, we want to share some tips on how you can make your video campaigns much effective.
4 Ways to Boost Video Campaigns
Keep it on point
Whenever you plan to post something socially, you always want to grab your user’s attention. Also, it has been proved that your viewer only takes 5 seconds to decide whether he will watch the video or not. So, if you fail to impress your user at that time, then their attention span is lost.
Therefore, keep your videos short and on point. Remember, it’s only a video and not a TV series. It’s okay if it is short, but it should be engaging. It will also help you to deliver your message to your audience in a precise manner.
In every movie teaser, we all have a Wow and Whoa moment. This wow and whoa covers – excitement to amusement. It also creates curiosity in the mind of the user to give it a watch. Similarly, your video should be something that makes your audience say, Wow! It will make your brand and message memorable to them. Also, your videos will then go viral.
But how can you do this ? Make sure to use all the tools in your arsenal from CGI to music to spoke models that will make people pay attention and say, Wow!
Try Some Personalization
Ever noticed the patterns on You-tube and social apps? We only see the videos or content that we prefer. Similarly, users, today need more focused appeals on them.
Don’t panic, take your time, and understand your client’s wants. Prepare messages that understand their needs, their problems, and then give the solution. Targeting various segments of the market will make your videos work effectively.
Don’t Forget the Fun Factor
Connecting with your audience typically involves fostering an emotional connection. While some people look to invoke anger, fear or sadness in videos, the best method to use is humor. Not only are funny videos the more likely ones to go viral, but they then tie a positive emotion to your message and brand. Think about ways to tie humor into your video content.