In today’s technology age, e-commerce websites are gaining huge popularity in the field of online business. Most people prefer buying a variety of things online for which e-commerce websites have to maintain an effective strategy for SEO in order to remain popular with the people. Here in this article, we have discussed the top 7 SEO blunders made by e-commerce businesses and their respective solutions:
1. Description of the product
The description of any product listing on your site is an important factor to consider. If you have written false information regarding the products available or any duplicacy in the product information then it will be going to affect your SEO very badly. So always post appropriate and full description of each and every product or you can hire a SEO company Bristol for the purpose.
2. Irrelevant alt text
Alt text is the description of the image you have added in your blog posts. The search engine cannot view all the images so it relies upon the alt text you have provided with that. Many people search for the images with the alt text while searching for any specific product. So in case of incorrect alt text, you can lose some potential customers. Therefore you should write informative alt text with the targeted keywords so that customers can find it easy to reach you.
3. Missing reviews and ratings
The reviews of the products enhance the sales of the product. It helps the users to choose a suitable product by reading its reviews and it also builds their trust on the website. Along with this, it boosts up your credibility within the customers and also to the Google when it ranks your website.
4. Navigation issues
Navigation issues are the most popular blunders happening on the e-commerce websites. Whenever a customer visits your site he expects each and everything to be easily visible so that he does not have to struggle while looking for anything. So navigation should be done wisely by properly with the help of Bristol SEO agency located the product sort by categories, size, shape, color and price.
5. Social media marketing
In case your social media strategy does not lead to high traffic to your site then it is really essential for you to revise your planning. SEO marketing Bristol takes care of this factor and do not let your SEO get an effect. Nowadays, people are very prone to social networks that many of the website traffic are because of this social promotion. One should be interactive and active on social media regularly for creating a huge impact on the customers.
6. Linking to other sites
The search engine will recognize your website when you link your site to other huge websites that are popular on the Google. In addition to this, inserting your targeted keywords as anchor text will help the search engine to know about your e-commerce website. Remember not to do excessive stuffing of keywords as it can destroy the SEO of your site. That’s why linking your website to another site will drive a huge amount of traffic to your site and likewise improves your ranking in search engine.
Encryption refers to the prevention of your customer’s personal information from getting leaked or remains unprotected. It is the most significant thing to be considered while working on the SEO of your sites. This prevents the hacking of customer’s data and makes the shopping experience better and beautiful.
So these are the top 7 SEO blunders on e-commerce websites. To avoid these errors we recommend using the services of Launch Your Business a Bristol based SEO company, so as to make your SEO planning effective and efficient.